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Acquiry

Acquiry vs Flippa.

Flippa is a large public marketplace for buying and selling online businesses. Acquiry is an M&A adviser that runs confidential processes. They are built for different sizes of business and different buyers.

Summary

Flippa suits smaller websites, apps and online businesses that benefit from a huge self-serve buyer audience and low listing costs. Acquiry suits technology businesses from $1M to $500M, where confidentiality matters and the best buyers are strategic acquirers and private equity who are approached directly rather than found through a listing.

Acquiry and Flippa compared
FactorAcquiryFlippa
ModelSpecialist M&A adviser running a managed, confidential processPublic online marketplace with self-service listings and broker support
Typical deal sizeTypically $1M to $500M enterprise valueFrom very small assets upward; large volume of sub-$1M deals
Sale formatsNegotiated, competitive processAuction, fixed price, private and off-market options
BuyersTargeted strategics, PE, family officesLarge audience of registered buyers, from individuals to funds
ConfidentialityNDA before any identifying detail is sharedListing-level visibility, with NDA options
Seller costSell-side: success fee on completion, no upfront retainer. Buy-side: may include a monthly retainer credited against the success feeListing packages by asking price, plus fees on broker-led deals
Based on Flippa’s published pricing and features at the date shown.

Comparisons describe each provider’s publicly stated model at the date shown, in general terms. Services and fees change, so check each provider’s current terms directly. Trade names belong to their owners; Acquiry is not affiliated with any provider named on this page.

Marketplace or advised process?

What a marketplace does well

Flippa has built one of the largest audiences of online-business buyers in the world, with tooling for listings, verified data, NDAs, letters of intent and escrow. For a content site, an app or a small e-commerce store, that reach at a low fixed listing cost is hard to beat.

Why larger tech businesses sell differently

Above about $1M in value, the buyers who pay the most are usually strategic acquirers and financial sponsors. They buy on a multiple of ARR or EBITDA, value synergies and rarely compete in public listings. Reaching them means a prepared information memorandum, a targeted buyer list and competitive tension on a common timetable. It also means keeping the sale confidential from staff, customers and competitors until the right moment.

Know your number first

Before choosing a route, get a realistic valuation range. Our SaaS valuation calculator (opens in a new tab) and the e-commerce benchmarks (opens in a new tab) give a starting point.

Frequently asked questions

Is Flippa good for selling a SaaS business?
Flippa gives smaller SaaS and online businesses access to a very large buyer audience at low listing cost, and it offers broker support for larger listings. For SaaS businesses above about $1M in value, sellers often get better outcomes from a confidential process aimed at strategic and private equity buyers, who value recurring revenue on a multiple of ARR or EBITDA.
How does selling on Flippa work?
Sellers create a listing, choose a sale type such as auction, fixed price or private sale, and pay a listing fee for the chosen package. Buyers browse listings, request more detail, often under NDA, and negotiate through the platform, with escrow for payment.
Can I use Acquiry and a marketplace at the same time?
Running both at once usually weakens both, because a public listing can undermine the confidentiality of a targeted process and anchor buyers to an asking price. We discuss sequencing at the start of a mandate.

Outgrown the marketplace route?

Buy-side and sell-side mandates across any sector and any market. If it is a real transaction, bring it to us.

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