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Acquiry

Acquiry vs FE International.

Both firms advise on transactions involving digital businesses. The differences are in which side of the deal they lead with, the size of deal they focus on and how far beyond online businesses they go.

Summary

FE International is an established sell-side adviser to SaaS, e-commerce and content businesses. Acquiry leads with buy-side mandates for acquirers while also selling businesses and raising capital, focuses on technology deals from $1M to $500M, and takes on any sector or market beyond that. Founders selling should talk to both and compare the buyers each would bring.

Acquiry and FE International compared
FactorAcquiryFE International
ModelSpecialist M&A adviser running a managed, confidential processM&A advisory firm for online businesses, plus self-serve tools
Deal sidesBuy-side, sell-side and capital raisingPrimarily sell-side
SectorsTechnology and digital businesses, and any sector or market beyond thatSaaS, e-commerce and content businesses
Typical deal sizeTypically $1M to $500M enterprise valueSmaller online businesses through the lower mid-market
Buyer approachTargeted strategics, PE, family offices; buy-side mandates give live demandProprietary buyer network for online businesses
FeesSell-side: success fee on completion, no upfront retainer. Buy-side: may include a monthly retainer credited against the success feeSuccess-fee based sell-side advisory
Based on FE International’s publicly described services at the date shown.

Comparisons describe each provider’s publicly stated model at the date shown, in general terms. Services and fees change, so check each provider’s current terms directly. Trade names belong to their owners; Acquiry is not affiliated with any provider named on this page.

Two advisory models side by side

Why buy-side work helps sellers

Advisers that run acquisition mandates know what live buyers are looking for right now: the sectors, sizes, metrics and structures they will pay for. When we take on a sale, that demand is part of the buyer list from day one, alongside the wider strategic and sponsor universe.

Beyond online businesses

Many of our mandates are in SaaS, fintech and digital, but we also advise on technology-enabled services, gaming and iGaming, and businesses outside tech. If your deal does not fit neatly into a category, bring it to us anyway. See our gaming and iGaming multiples (opens in a new tab) for an example.

Frequently asked questions

What does FE International do?
FE International is an M&A advisory firm founded in 2010 that specialises in selling SaaS, e-commerce and content businesses, working mainly on the sell side on a success-fee basis. It also offers self-serve tools for smaller sellers.
How is Acquiry different?
Acquiry leads with buy-side work, running acquisition pipelines for strategic acquirers, private equity and family offices, alongside sell-side mandates and capital raising. We cover technology and digital businesses from $1M to $500M, and we are not limited to those sectors or markets.
Should I speak to more than one adviser?
Yes. Compare recent deals in your sector and size range, who would run your deal day to day, the buyers each firm would approach and the full fee terms, including any minimum fees, retainers and tail periods.

Comparing advisers for your deal?

Buy-side and sell-side mandates across any sector and any market. If it is a real transaction, bring it to us.

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