Listed price or competitive process?
What curation adds
Vetting reassures buyers that the numbers are real, which is valuable for online businesses where traffic and revenue can be manipulated. Empire Flippers has built a strong reputation for that verification and a loyal pool of repeat buyers of online assets.
Where negotiated M&A pulls ahead
A strategic buyer that can plug your product into its customer base, or a private equity platform building in your vertical, will often pay more than a marketplace multiple, but only if someone approaches them directly and creates competition. Structure matters too: rollover equity, earn-outs and working capital terms can move proceeds as much as the headline price.
Check before you choose
Model your likely range with our SaaS valuation calculator (opens in a new tab). If the answer is comfortably above $1M and your product has clear strategic value, speak to an adviser before you list.
Frequently asked questions
- How does Empire Flippers work?
- Empire Flippers is a curated marketplace. It vets businesses before listing, including verifying financials and traffic, publishes listings with an asking price, and charges sellers a tiered success fee when the business sells, with no listing fee. Sellers agree to a period of exclusivity while listed.
- Which is better for a business worth $2M to $10M?
- Both can work in that range. Empire Flippers is strongest for content, Amazon FBA and e-commerce businesses sold to online-business buyers at a listed price. Acquiry is better suited to SaaS, fintech and technology businesses where strategic or private equity buyers are likely to pay above a marketplace multiple, and where structure and confidentiality matter.
- Does a listed asking price limit the outcome?
- It can. A published price anchors negotiation. In a competitive process there is no asking price: buyers submit offers, and the price is discovered through the competition.