- What is a blind teaser in M&A?
- A blind teaser is a one-page, anonymous summary of a business for sale or raising capital. It describes the sector, scale, growth, profitability and the opportunity without naming the company, so buyers can decide whether to sign an NDA and receive the full information memorandum.
- How long should a teaser be?
- One page, two at most. A teaser exists to earn a signed NDA, not to answer every question. Anything longer starts to reveal identity and duplicates the information memorandum.
- What should a teaser include?
- A codename, a short business overview, three to six investment highlights, a financial summary of revenue, growth, EBITDA and margin, key facts such as business model, headcount band and customer concentration, the type of transaction sought and how to respond.
- Should a teaser show exact financials or ranges?
- Ranges are standard in a blind teaser. Bands such as $10M to $20M of revenue give buyers enough to screen against their criteria without letting competitors match the figure to a known company. Exact figures follow in the information memorandum under NDA.
- Is a blind teaser confidential?
- It is written to be shared before an NDA, so it must be safe if forwarded. That is why it is anonymous and labelled strictly private and confidential. Everything that could identify the company stays behind the NDA.
- What is the difference between a teaser and a CIM?
- The teaser is a one-page anonymous hook sent before an NDA. The confidential information memorandum (CIM or IM) is a 30 to 80 page document sent after the NDA, with the company name, detailed financials, customers, team and growth plan.
- Who writes the teaser?
- Usually the sell-side adviser or deal team prepares it with the owners, because it has to be accurate, anonymous and consistent with the information memorandum that follows. Owners can draft one themselves with a template like this to clarify the story first.
- What is a project codename?
- A neutral name, such as Project Harbour, used in place of the company name on every document and email in the process. It should have no link to the company name, sector, founders or location.
- Can I use a teaser to sell a small business?
- Yes. The format works from small owner-run businesses to large carve-outs. For smaller deals keep it simple: what the business does, revenue and profit bands, why it is attractive and why the owner is selling.
- Is this teaser template free?
- Yes. The generator, the PDF download, the text copy and the buyer email are free with no sign-up. Nothing you type is sent to a server: the teaser is built in your browser.