Acquiry data

Data

Private M&A valuation benchmarks for digital businesses: sector multiples, SDE and EBITDA ranges and the drivers that move them, built from disclosed transactions.

Multiples
  • Vertical SaaS4-12x rev15-40x EBITDAtrend up
  • Horizontal SaaS3-9x rev12-30x EBITDAtrend flat
  • Infrastructure / DevOps SaaS5-15x rev18-50x EBITDAtrend up
  • SMB SaaS2.5-7x rev8-22x EBITDAtrend flat
  • AI / ML SaaS6-20x rev20-60x EBITDAtrend up
  • Payments / Processing3-10x rev12-35x EBITDAtrend up
  • Lending / Credit Platform1.5-5x rev6-18x EBITDAtrend flat
  • Wealthtech / Robo-Advisory2-7x rev8-25x EBITDAtrend flat
  • Insurtech1.5-5x rev6-18x EBITDAtrend flat
  • Crypto Exchange / Brokerage2-8x rev6-20x EBITDAtrend flat
  • Mobile Gaming1.5-5x rev5-16x EBITDAtrend flat
  • PC / Console Gaming2-7x rev8-22x EBITDAtrend flat
  • iGaming / Online Gambling2.5-8x rev8-25x EBITDAtrend up
  • Esports / Competitive Gaming1-4x rev4-14x EBITDAtrend down
  • Gaming Infrastructure / Tools3-9x rev10-28x EBITDAtrend up
  • Crypto Exchange (CEX)2-8x rev6-20x EBITDAtrend flat
  • Web3 / DeFi Protocol3-12x rev8-35x EBITDAtrend flat
  • NFT / Digital Collectibles Platform1-4x rev3-12x EBITDAtrend down
  • Content / Newsletter1-3x rev3-8x EBITDAtrend flat
  • Affiliate / Performance Marketing1.5-4x rev4-10x EBITDAtrend flat
  • Digital Media / Publishing0.8-2.5x rev3-8x EBITDAtrend down
  • Podcast / Audio1-3.5x rev4-12x EBITDAtrend flat
  • YouTube / Creator Platform1.5-4x rev5-14x EBITDAtrend up
  • B2B Marketplace2-6x rev8-20x EBITDAtrend up
  • B2C Marketplace1.5-4.5x rev5-15x EBITDAtrend flat
  • Freelance / Services Marketplace1.5-4x rev5-14x EBITDAtrend flat

Valuation benchmarks

Acquiry Digital Index

Public market multiples for listed software and fintech companies, used as a daily proxy for private market sentiment. Private deals typically price at a discount to these levels.

SaaS Index

10.0xup 0.1%

Median price to TTM revenue, 10 constituents: SNOW, SHOP, HUBS, CRM, NOW, DDOG, WDAY, TEAM, MDB, ZS. Close of 7 Oct 2026.

Fintech Index

2.3xup 0.4%

Median price to TTM revenue, 10 constituents: PYPL, XYZ, AFRM, SOFI, COIN, TOST, FOUR, GPN, FI, NU. Close of 7 Oct 2026.

Market data from Financial Modeling Prep, refreshed hourly. Revenue is trailing twelve months from company filings. Indicative only and not investment advice.

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