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Acquiry

Off-market deal flow matched to your brief.

The best assets for a platform or add-on are often not for sale yet. We find them, approach the owners confidentially and bring you conversations that match your investment brief, before an auction sets the price.

Summary

Acquiry runs buy-side origination for private equity funds, independent sponsors and family offices. We turn your investment brief into a screened target list, approach owners directly and confidentially, and introduce only businesses that fit on sector, size, profile and readiness to transact.

Auctioned deals and originated deals compared
FactorSell-side auctionAcquiry-originated
CompetitionMultiple bidders on a fixed timetableUsually bilateral at first approach
PricingSet by competitive tensionNegotiated on fundamentals and fit
InformationPrepared information memorandumBuilt with the owner during early conversations
TimingSet by the seller’s adviserAgreed between you and the owner
Founder relationshipFormed late, through the processFormed early, before terms
Fit to briefWhatever comes to marketScreened against your stated criteria
General characteristics. Originated deals can become competitive if an owner decides to test the market.
What goes into an investment brief
CriterionExamples
Sector and nicheVertical SaaS, payments infrastructure, B2B marketplaces, digital media
SizeRevenue, EBITDA or ARR range; enterprise value band
Financial profileGrowth, margin, recurring revenue share, net revenue retention
GeographyHeadquarters, customer base, where the team sits
OwnershipFounder-owned, family-owned, corporate carve-out, VC-backed
Deal typePlatform, add-on, majority recap, minority growth

General guidance on transaction practice, not legal, tax or investment advice. Terms, tax outcomes and regulatory requirements depend on the jurisdiction and the specific transaction. Take advice on your own position before acting.

How we originate for sponsors

Start with a brief a founder would recognise

A good brief is specific enough to screen against and honest about what you will pay for. We work with you to tighten it into criteria we can test, then map the market: companies that fit on paper, who owns them, and what signals suggest the owner might engage, such as succession, stalled growth capital, concentration or founder fatigue.

Confidential approaches, on your behalf

We approach owners directly, without naming your fund until there is mutual interest and an NDA in place. Founders who ignore unsolicited emails from investors will often take a call from an adviser with a specific, credible reason to talk. We screen every conversation for fit and readiness before it reaches you, so your deal team spends time on businesses that can transact.

From first meeting to exclusivity

Once you are in conversation, we help shape the indicative offer, the structure and the path to exclusivity. For founder-owned businesses, structure often decides the deal as much as price. Our deal structure comparison tool and capital stack builder are useful for framing rollover, earn-out and financing options early.

Frequently asked questions

What is proprietary deal flow in private equity?
Proprietary deal flow is an acquisition opportunity sourced directly from the owner rather than through an auction run by a sell-side adviser. It usually means less competition on price, more time for diligence and a relationship with the founder before a process starts.
How does buy-side origination work with Acquiry?
You give us an investment brief: sector, geography, size, financial profile, ownership and deal type. We build a target universe against it, approach owners confidentially on your behalf, screen for fit and readiness, and introduce you only to businesses that match. We then support the process through to signed exclusivity and completion.
What size of company does Acquiry source?
Typically $1M to $500M enterprise value, across technology and digital businesses, and in any sector or market beyond that where the brief calls for it.
How is buy-side origination paid for?
Buy-side engagements are typically structured as a monthly retainer credited against a success fee paid on completion, so the cost of the search is aligned with a deal actually closing.

Have a brief you want filled?

Buy-side and sell-side mandates across any sector and any market. If it is a real transaction, bring it to us.