Intuit to Acquire Sequence: Revenue Management for the AI-Native ERP

Intuit (opens in a new tab), the global financial technology platform behind TurboTax, Credit Karma, QuickBooks, Mailchimp and Intuit Enterprise Suite, announced from Mountain View and London that it has signed an agreement to acquire Sequence (opens in a new tab). Intuit describes Sequence as a Series A revenue management company that automates the end-to-end quote-to-revenue process for businesses. Financial terms of the deal were not disclosed.

The stated purpose is specific. Sequence will give mid-market businesses, and the accounting firms who advise them, a single platform to price, bill and collect on revenue tied to consumption, usage, seats and milestones. Intuit says the acquisition extends its financial system of intelligence with new revenue management capabilities, and that it gains a complete revenue management platform together with AI engineering talent to help it deliver a powerful, AI-native ERP for growing, complex businesses.

Ashley Still, who leads Intuit’s Small Business and Mid-Market Group, framed the deal around the moment a growing business outgrows its tools. In her words, Sequence "will let us deliver mature revenue management to customers, further extending Intuit Enterprise Suite directly into industries that increasingly leverage AI consumption models like B2B software and professional services". She called it "a meaningful step forward" in delivering an AI-native ERP for growing, complex businesses.

Riya Grover joins Intuit’s Mid-Market product team

Intuit will welcome the Sequence team, including co-founder and CEO Riya Grover, who will join Intuit’s Mid-Market product organization. Intuit says it will continue to support Sequence’s customers and make its capabilities available after the acquisition closes, and that it will develop an integrated offering in the coming months. Sequence, in the announcement’s words, "handles revenue automation for some of the fastest growing AI companies in the world today".

Sequence was founded by Riya Grover, Eamon and Enda Cahill, and operates from New York, London and San Francisco. In December 2025 it announced a $20M Series A (opens in a new tab) led by 645 Ventures, alongside a16z, Firstminute Capital, Vor Capital, Passion Capital and Dig Ventures. Founders and executives including the CFOs at Decagon, Klaviyo and Wise also joined the round, which brought the company to $38m raised.

The round came after what Sequence called record 10x ARR growth that year, with hundreds of finance teams such as Cognition, Legora, Bridge, 11x, incident.io, Runway and Moonpay choosing Sequence to automate their revenue collection. The company says it has taken the most manual parts of revenue operations, from billing and invoice automation to real-time revenue recognition, and turned days of work into an automated workflow.

Sequence 2.0 put CPQ, billing and revenue recognition in one suite

In October 2025 Sequence launched Sequence 2.0 (opens in a new tab), which it describes as the first AI-native revenue automation platform built from the ground up for modern finance teams. It is a complete revenue suite, including CPQ, billing and revenue recognition. Teams can create quotes in Sequence, or upload signed contracts from any source and let AI extract the terms. Contracts forwarded to a dedicated Sequence inbox are processed automatically into billing schedules, and journals are generated from those schedules, with an AI assistant offering a second pair of eyes before posting to the general ledger.

Watchtower, Sequence’s control centre, gives finance teams a single view of all work completed by AI. The company’s design principle is that agents take on contract intake, invoice review and payment chasing while the billing math stays fully deterministic and finance teams stay in control. Every agent action is logged: what it did, what data it used and what reasoning led to the outcome.

Built billing-first, so every quote can be billed

Sequence explains its architecture in a post on why it bought quote-to-cash.com (opens in a new tab). Most platforms, it says, came at quote-to-cash from the quoting side, which lets sales quote terms the billing engine cannot service. Sequence built the billing engine first and put quoting on top of it, so a quote can only hold pricing that can be billed, because both read the same product catalogue. Whatever is agreed at signing can be billed against, from the CRM through to the ERP.

That matters for AI-era pricing. Sequence notes that in 2021 the companies charging on usage were mostly fintechs and a handful of API businesses, while today almost every AI or SaaS company has either shipped a usage-based SKU or plans to. Because building on large language models carries a real marginal cost, many now sell credits upfront that draw down over the term. One Sequence contract can hold a package of credits, a mid-year top-up and drawdown against usage, which is a subscription, a one-time charge and a usage product on one agreement.

Sequence publishes customer results to show the effect. Kapa now has a billing schedule in place as soon as a deal is signed, recovering $56,000 a year in revenue. Raspberry AI runs hundreds of B2B contracts with 1 person in finance. Attention charges seat upgrades to the card on file the day they happen and recovered 8% in receivables.

The logic of the deal starts with Still’s observation that complex revenue is one of the biggest reasons a growing business chooses an ERP. Intuit Enterprise Suite is Intuit’s AI-native ERP for complex, multi-entity businesses. Adding Sequence means a company that prices on consumption, seats or milestones can run that revenue inside the same platform that runs its books, rather than stitching separate billing tools to it.

Grover described Sequence as built to automate the entire process, "from contract to revenue recognition, with AI agents automating daily tasks and working securely alongside finance teams". She pointed to Intuit’s platform and reach, and to the two companies’ shared alignment on serving mid-market businesses and creating AI-driven financial workflows, as the reasons the combination is "a natural fit for both companies".

B2B software and professional services join Intuit’s industry list

Intuit has been building industry depth into its mid-market products. Its August 2026 mid-market update (opens in a new tab) added workflows for construction, which Intuit calls its deepest industry investment to date, along with manufacturing and inventory, and nonprofit reporting. Sequence adds two more industries to that list: B2B software and professional services, both of which Still identified as increasingly using AI consumption models.

The same update set out how Intuit Enterprise Suite is moving up-market, with multi-entity accounting, multi-currency on one permissioned rate table, transaction-level dimensions and lossless migration from QuickBooks Desktop. Intuit says 95% of businesses migrate to Intuit Enterprise Suite in 30 days or less. Revenue management for usage and milestone contracts is the next layer for the software and services firms that platform now targets.

Accounting firms get one platform for client revenue

Intuit’s announcement names accounting firms alongside mid-market businesses as users of the combined platform. Sequence already works with firms: in 2025 it partnered with Attivo, airCFO, Armanino, Spendflo and RORA, among others, and in September 2026 it hosted a Sequence Collect session on AI innovation in CPA practices. Sequence’s 2025 product list also includes QuickBooks customer, item, account and tax mapping, so the two products already connect today.

Intuit agreed the deal two months after reporting fiscal 2026 results (opens in a new tab) for the year ended 31 July 2026. Total revenue increased 14 percent to $21.4 billion. Global Business Solutions revenue increased 16 percent to $12.9 billion, Online Ecosystem revenue increased 19 percent to $9.9 billion, and QuickBooks Online Accounting revenue increased 23 percent.

Goodarzi described Intuit’s strategy as winning "as an AI-driven expert platform by creating a financial system of intelligence that increasingly does the work for consumers, businesses, and accountants". The Sequence announcement uses the same language, describing the deal as an extension of that financial system of intelligence. Chief financial officer Sandeep Aujla said Intuit is focused on execution and a disciplined approach to investments as it scales its Big Bets and accelerates customer growth.

$7.2 billion of cash and investments at year end

Intuit ended fiscal 2026 with $7.2 billion in cash and investments and $7.7 billion of total debt, after issuing $1.75 billion in senior notes in June. It repurchased $5.5 billion of stock during the year, up 96 percent on the year before, and its Board approved a quarterly dividend of $1.38 per share, a 15 percent increase. For fiscal 2027 Intuit guided to total revenue of $23,279 million to $23,512 million, growth of 9% to 10%, with Global Business Solutions growing 13% to 14%.

Intuit Intelligence draws on data from 10 million customers

The day before the Sequence announcement, Intuit made Intuit Intelligence available internationally (opens in a new tab). Intuit says millions of customers already use its financial automations and insights monthly, and that early adopters are saving an average of 13 hours a month, with 70% of customers confident their books are done right and accountants spending 30% more time on client advisory work. The platform draws on data from 10 million customers, with an average of roughly 625,000 attributes tracked per business.

Intuit describes Intuit Intelligence as selecting the right technology for each task: large language models for reasoning, machine learning for prediction, and deterministic code where precision is critical. Sequence follows the same principle in billing, where agents handle the manual work and the calculation stays deterministic, with the same inputs and the same output every time, traceable back to the clause it came from.

Intuit has set out the order of events. Sequence’s capabilities remain available to its customers after the acquisition closes, and Intuit will develop an integrated offering in the coming months. The team, including Grover, works from inside Intuit’s Mid-Market product organization, the group that builds Intuit Enterprise Suite and QuickBooks Online Advanced.

Sequence’s own 2025 review (opens in a new tab) shows where its product was heading before the deal. It shipped 60+ customer-facing features in 2025, hosted 120+ finance and RevOps leaders at its first Sequence Collect summit, and set three priorities for 2026: faster shipping on its strongest foundations to date, deeper automation starting with CPQ approvals and guardrails, and continued work with the finance teams at the highest growth companies. It also described a move from single agent tasks to multi-agent workflows that run from contract signature through revenue reconciliation.

Five signals for the integrated offering

• –Closing. Confirmation that the acquisition has closed, after the agreement of 15 October 2026.
• –Inside Intuit Enterprise Suite. The first release of usage, seat and milestone billing in the ERP, set out in the strategy.
• –New industries. Customer announcements from B2B software and professional services firms.
• –Accounting firms. How firms use the combined platform to manage client revenue, building on existing partnerships.
• –Agents and controls. How Watchtower’s audit log of agent actions sits alongside Intuit Intelligence.

For Sequence’s current customers, the message from both companies is continuity: the platform they use stays available while the integrated version is built. For Intuit’s mid-market customers, the deal promises billing and revenue recognition that move with the contract, inside the system that already runs their close, consolidation and reporting.