For publishers, newsletters, podcasts and video brands
Sell your media business for what your audience is really worth.
Buyers pay most for audiences you own and revenue that does not depend on one platform. See how your revenue mix shapes the price, get your audience data ready, and sell privately to media groups, private equity and strategic brands.
On this page
Typical range: Most media businesses sell for 3x to 12x EBITDA. Subscription revenue and owned audiences sit at the top.
Media valuation calculator
Your profit, your revenue mix and your audience set the price.
Media businesses are usually priced on annual EBITDA. What moves the multiple is how predictable your revenue is, and how much of your audience you can reach directly without an algorithm in the way.
Typical value range
$6,000,000 – $9,000,000
4x to 6x your EBITDA of $1,500,000.
A typical market range, not an offer. Audience data, content rights and team structure refine it. A short call with us turns this into a real number.
Why owned audience sells higher
Readers you can reach directly are worth more than traffic you rent.
Search and social traffic can change overnight. An email list, app users or paying members stay with the brand, so a buyer can model the revenue with confidence. That certainty is what lifts the multiple.
The chart shows typical EBITDA multiples by revenue mix. Moving even part of your revenue towards subscriptions or events can change which buyers compete for you.
A large direct audience lifts any of these, because the revenue no longer depends on one platform.
What buyers will ask for
Six files that make a media deal move fast.
Have these ready and buyers can make a firm offer in weeks, not months. We help you put each one together before anyone learns your brand is for sale.
Audience by source
GA4 and platform analytics showing where readers, listeners or viewers come from, month by month, for at least 24 months.
Email and member data
List size, open and click rates, subscriber growth and churn, and how members were acquired.
Revenue by stream
Monthly revenue split by ads, affiliate, sponsorship, subscriptions and events, matched to bank deposits.
Content rights
Who owns the archive, images, audio and video, plus freelancer and contributor agreements.
Partner and sponsor contracts
Ad network, affiliate and sponsor agreements, with renewal dates and whether each can pass to a new owner.
Team and costs
Who writes, edits, produces and sells, what each costs, and which roles depend on the founder.
Questions
Selling a media business: the straight answers.
How much is my media business worth?
Most digital media businesses sell for between 3x and 12x annual EBITDA. Subscription and membership revenue with a large direct audience sits at the top. Mostly ad-funded sites that rely on search or social traffic usually sit nearer the bottom. Smaller sites are often valued on monthly profit instead.
Who buys media businesses?
Media groups adding audiences, brands buying a ready-made content channel, private equity building portfolios of titles, and operators who grow niche publications. We match your audience and mix to the buyers who value it most.
Can I sell a newsletter or podcast on its own?
Yes. Newsletters and podcasts with engaged audiences and steady sponsorship are in demand. Buyers look closely at open rates, downloads and sponsor renewals.
What if the brand is built around me?
It still sells. Buyers will want a handover plan, sometimes with you staying on as a contributor for a period. Building a team voice before you sell can lift the price.
How long does a sale take?
Usually 3 to 6 months. Having audience, revenue and rights data ready at the start is the single biggest thing that shortens it.
Will my audience or advertisers find out?
Not from us. Every buyer signs an NDA before they see your brand, and we only approach buyers you approve.
What do you charge?
A success fee, paid only when the sale completes. A first conversation and a valuation chat cost nothing.
Private, under NDA
Find out what media groups and funds would pay for your audience.
A free, confidential chat with an advisor who works on media deals every week. Publishing, newsletters, podcasts, video or B2B media, any market, any size. If people read it, bring it to us.