For casino, sports betting and poker affiliates

Sell your casino affiliate for what your players are really worth.

Buyers pay for the players you have already sent and the revenue share they keep earning. See how your deal mix and markets shape the price, get your diligence file ready, and sell privately to operators, media groups and funds.

Value my casino affiliateWhat buyers ask for

On this page

Typical range: casino affiliates sell for 24x to 42x monthly net profit. Revenue share in regulated markets sits at the top.

Casino affiliate value calculator

Your profit, your deal mix and your markets set the price.

Casino affiliates are valued on average monthly net profit, like any content business. What moves the multiple is how much of that profit keeps arriving on its own (revenue share) and how many buyers can bid for your markets.

$15,000
$1,000$250,000
How your income is paid
60%

A cut of what players lose, paid every month for as long as they play.

20%

A smaller upfront CPA plus a lower ongoing revenue share.

20%

A one-off fee for each new depositing player. Income stops if traffic stops.

Where your players come from
Tick what's true

Typical value range

$510,000 – $585,000

34x to 39x your monthly profit of $15,000.

24x36x likely42x
Recurring income a buyer inherits
$10,500 / month
Regulated share of your markets
100%
  • RegulatedWidest buyer pool: listed operators, media groups and private equity can all bid.

A typical market range, not an offer. Player cohort quality and operator contract terms refine it. A short call with us turns this into a real number.

Why revenue share sells higher

Every player you have sent is still paying. A buyer gets that from day one.

A CPA deal pays once. A revenue share deal pays every month the player keeps playing, so your existing player base is an income stream on its own. Buyers model that tail month by month, which is why a clean cohort table is worth more than any pitch deck.

The chart shows how a typical monthly group of players keeps earning over two years. The slower it fades, the higher the multiple.

Revenue from one month of new players, over timeTypical casino cohort, month 1 = 100

With CPA, the same players would have paid once in month 1 and nothing after.

What buyers will ask for

Six documents that make a casino deal move fast.

Have these ready and buyers can make a firm offer in weeks, not months. We help you put each one together before anyone sees your URL.

  • Player database by cohort

    A month-by-month table of new depositing players and the revenue each monthly group still earns. This is the single document buyers ask for first.

  • Operator statements

    Exports from NetRefer, Income Access, MyAffiliates, Cellxpert and direct deals, matched to bank deposits for at least 24 months.

  • Contract terms

    Revenue share rates, negative carryover rules, admin fees and whether each deal can move to a new owner.

  • Traffic and rankings

    Search Console and GA4 access, plus the keywords and countries your best-paying players come from.

  • Compliance file

    Where your markets require it: affiliate registrations, ad-standards checks and how you handle self-excluded players.

  • Running costs

    Writers, links, tools and anyone you pay. Buyers value profit, so a clean cost sheet lifts the price.

Questions

Selling a casino affiliate: the straight answers.

How much is a casino affiliate site worth?

Most casino and betting affiliates sell for somewhere between 24x and 42x average monthly net profit. Revenue share income from regulated markets sits at the top of that range, because buyers keep earning from players you already sent. Mostly CPA income usually sits closer to the bottom.

Why do buyers pay more for revenue share?

With revenue share, the players you have already referred keep paying you every month. A buyer gets that existing income from day one, before they write a single new article. With CPA, the money stops as soon as new traffic stops.

Do my operator deals transfer to a buyer?

Most operators let you move an affiliate account to a new owner, and the player base comes with it. A few need a new account and fresh approval. We check every deal before you go to market so nothing breaks at handover.

What is negative carryover and does it matter?

Some deals carry a losing month forward against future earnings. Buyers will ask about it, so we list it upfront and make sure it is reflected fairly in the price rather than discovered late.

Can I sell if I promote crypto or offshore brands?

Yes. The buyer pool is more specialist, but strong, steady cash flow still sells. We know which buyers are active in those markets and approach them privately.

How long does a sale take?

Usually 8 to 14 weeks once your player and payout data is ready. Casino deals take slightly longer than general affiliate sales because buyers check operator contracts and compliance.

What do you charge?

A success fee, paid only when the sale completes. A first conversation and a valuation chat cost nothing.

Private, under NDA

Find out what operators and funds would pay for your players.

A free, confidential chat with an advisor who works on gaming deals every week. Casino, sports betting, poker or crypto, any market, any size. If it earns, bring it to us.

Talk to a gaming advisor