Publisher partnerships & advertising deals

Publisher partnerships.

Long-term advertising deals. You keep the publication.

Acquiry connects established publishers with suitable commercial partners and negotiates long-term advertising agreements, helping publishers build additional contracted revenue while retaining full ownership. Any niche, any market.

Trial before any commitment
30 days
Trial before any commitment
Typical agreement term
12 mo
Typical agreement term
Ownership kept by the publisher
100%
Ownership kept by the publisher

Partnership Desk

Publisher P-07 · Sport · deal view

Traffic assessed

Header banner
In-content placement
Sidebar
  1. Traffic assessed
  2. Placements agreed
  3. 30-day trial
  4. 12-month agreement
Trial with agreed trackingDay 0/30
Ownership
Publisher · 100%
Term
30-day trial first

Two sides. One agreement.

You keep the publication. The partner runs the campaigns. We make the deal.

Publishers bring the audience and the inventory. Commercial partners bring the demand. We find the fit, negotiate the terms and coordinate everything through to a long-term agreement.

For publishers

Contracted revenue, without selling the business.

You have built the audience. We bring commercial partners who want to reach it, and negotiate long-term agreements that put dependable monthly revenue on top of what you already earn.

  • Long-term advertising agreements, commonly 12 months
  • A 30-day trial first, so both sides commit with evidence
  • You keep ownership, your brand and your editorial voice
  • We handle sourcing, negotiation and coordination
Discuss your publication

For advertisers and commercial partners

Established audiences, tested before you commit.

Tell us the audience, country and niche you need. We find and qualify publishers who already own that audience, review their traffic, and structure an agreement you can test first.

  • Publishers matched to your audience, country and niche
  • Traffic and placements reviewed before pricing
  • A 30-day trial with agreed tracking
  • One point of contact across multiple publications
Find publishing partners

What Acquiry handles

  • Sourcing and qualifying the right publishers
  • Collecting and reviewing traffic information
  • Negotiating price, rights and controls
  • Coordinating the agreement
  • Coordinating technical implementation and tracking
  • Managing the move from trial to long-term term

Advertising formats

Inventory and content, negotiated around your site.

Advertising inventory

  • Header banners

    Premium, above-the-fold placements seen on every page view.

  • Selected placements

    In-content, sidebar or section slots chosen to fit your layout.

  • Advertising takeover

    An agreed takeover of defined inventory for a single partner.

Content partnerships

  • Dedicated partner section

    A defined section or category, with content production and publisher controls negotiated individually.

Who it suits

Established publishers with an audience partners want.

We work across niches, languages and markets. If your readers are valuable to a commercial partner, bring your publication to us.

  • Sport and motorsport
  • News and current affairs
  • Finance and investing
  • Gaming and esports
  • Entertainment and culture
  • Specialist and niche communities
  • and so much more
  • Established, consistent traffic

    A publication with a real audience and a track record behind it.

  • A clear audience

    Known countries, languages and interests that a partner can buy into.

  • Available inventory

    Placements free of conflicting exclusivity or advertising restrictions.

  • Ready to measure

    Able to implement the tracking agreed for the trial.

How it works

Assess. Trial. Agree.

Six stages from first brief to long-term agreement. Nothing is committed until the trial has shown both sides what the partnership delivers.

Start with your publication
  1. 01

    Define the brief

    Week 1

    We agree the partner’s target audience, countries, niche and traffic requirements.

    OutputPartner brief

  2. 02

    Find and qualify publishers

    Weeks 1–3

    We identify established publications that fit the brief and confirm their interest.

    OutputQualified shortlist

  3. 03

    Review traffic and inventory

    Weeks 2–4

    Traffic, available placements and any existing exclusivity or advertising restrictions are reviewed.

    OutputInventory review

  4. 04

    Negotiate the terms

    Weeks 3–5

    Monthly price, rights, content controls and technical setup are negotiated and set down in writing.

    OutputAgreed terms

  5. 05

    Run a 30-day trial

    30 days

    The partnership goes live with agreed tracking, so both sides see real performance.

    OutputTracked results

  6. 06

    Move to a long-term agreement

    Commonly 12 months

    When the trial performs, the partnership continues into a longer agreement.

    OutputLong-term agreement

Publisher controls

Your site. Your rules. Their budget.

Every agreement is built around the publication, not the other way round.

  • Ownership stays with you

    No equity, no sale, no change of control. The publication is yours.

  • Placements you approve

    Only the inventory you agree to is offered, in the positions you choose.

  • Editorial rules that hold

    Content partnerships run inside your editorial standards and sign-off.

  • Category exclusions

    Agree up front which categories and messages never appear on your site.

  • Trial before term

    Every arrangement starts with 30 days, so you commit with evidence.

  • Setup in writing

    Technical implementation and tracking are documented before launch.

An empty stadium press box overlooking a floodlit pitch at dusk

Recent arrangement

Six publishers. One partner. Twelve months.

We placed a network of six established sports and motorsport publications with a single commercial partner. Header and selected placements, a 30-day trial with agreed tracking, then 12-month agreements across all six. Every publisher kept full ownership of their site.

Names and terms are kept confidential.

How fees work

We earn when the agreement does.

  • No upfront fees

    There is nothing to pay to be assessed, introduced or negotiated for.

  • Success-based

    Our fee is a share of the agreed contract value, earned only when an agreement is signed.

  • Agreed in writing first

    Fee terms are set out and disclosed before any introduction is made, with caps available on larger arrangements.

Questions

Before you sign anything.

Do I have to sell my website?

No. This is an advertising and content partnership, not a sale. You keep full ownership of the publication, your brand and your editorial control. The commercial partner pays for agreed inventory under a defined agreement.

What kind of publishers do you work with?

Established publications with consistent traffic and a clear audience: sport, news, finance, gaming, entertainment and specialist communities, in any language and any market. If your audience is valuable to a commercial partner, bring it to us.

What advertising formats can be arranged?

Header banners, selected placements and agreed advertising takeovers, plus separate content partnerships such as a dedicated partner section or category. Every format is negotiated individually around your site.

How does the 30-day trial work?

Once terms are agreed, the partnership goes live for 30 days with agreed tracking in place. If it performs, it continues into a longer agreement, commonly 12 months. Both sides commit with real results in hand.

What control do I keep over content and advertising?

You approve the placements offered, agree category exclusions up front, and content partnerships run inside your editorial rules. Technical setup is documented before launch.

How are your fees charged?

There are no upfront fees. Our fee is success-based, calculated as a share of the agreed contract value and set out in writing before any introduction is made.

I am an advertiser. What do you need from me?

The audience you want to reach, your target countries and niche, any traffic thresholds, and the formats you prefer. We return a qualified shortlist of publishers and handle the negotiation through to launch.

Start a conversation

Tell us which side of the deal you are on.

A few details are enough to start. We reply directly, and nothing is shared with any other party without your agreement.

I am enquiring as
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