Marketing and SEO agencies
Digital marketing, SEO and social media agencies with retained owner-manager clients.
Confidential acquisition search
Publicly Listed PR Group Seeking US Business Acquisitions
An established international PR group is seeking businesses with existing US business-owner clients, with the aim of introducing its PR services to those customers.
- US$250k–1.5m EBITDA
- US client base
- Cash at closing
- Earnout upside
How the deal works
Your client relationships, valued and grown.
- 1
You built the relationships
Your business already serves US founders and owner-managers who trust you and keep buying from you.
- 2
The buyer acquires them
Cash at closing for the whole company or the customer book, with your existing services kept running.
- 3
PR is added, growth is shared
The buyer offers its PR services to those clients, and a potential earnout lets you share in that new revenue.
About the buyer
An established PR business expanding through acquisitions
The buyer wants to acquire businesses already serving the customers it wants to reach. Its growth opportunity is to introduce PR services alongside those customers’ existing purchases.
A loyal, commercially relevant client base is therefore more important than a large contact list or follower count. Customer quality, retention and realistic cross-selling potential matter more than headline customer or subscriber numbers.
- Publicly listed operating company
- International public relations business
- Multi-million-dollar annual revenues
- Existing PR services to introduce to acquired customer relationships
Who this is for
Is your business a fit?
These are examples of businesses that often serve the right customers. They are not an exhaustive list or a sector restriction: what matters is the customer base and the opportunity to add services.
Web design and care plans
Website design, maintenance and related subscription-service businesses with recurring clients.
PR and founder visibility
Smaller PR and communications agencies, podcast booking and founder-visibility businesses.
Communities and B2B audiences
Paid business communities, memberships and specialist B2B audiences, where commercial fit and transfer rights can be shown.
You don't need to be a PR business.
What matters is who you serve. If your paying customers are US business owners who could benefit from more media exposure, this buyer wants to talk.
Your customers are
- Serious solopreneurs
- Small and mid-sized businesses
- Middle-market companies
- Microcap companies
Also considered
- Other business-service providers with owner-manager customers
- Whole-company sales or customer-book sales
- Founder-owned or not: the customers matter, not the seller's ownership
The mandate
Everything the buyer is looking for, in one place.
AQ-0507 · Acquisition brief
Actively reviewing opportunities
What your business could be worth
US$250kUS$1.5m
1 · Cash at closing
2–3× EBITDA, paid when the deal completes
FromUS$2m
ToUS$3m
2 · Plus an earnout
On the new revenue your clients bring after the deal
As the buyer sells its services to your customers, you share in that growth on top of your cash at closing.
Core range
US$250,000–US$1.5 million EBITDA
Other strong customer bases considered individually.
What the buyer needs
US customer relationships
Active paying customers with clear US exposure. The buyer is building its presence among American business owners.
Founders and owner-managers
Customers who run their own businesses, from serious solopreneurs and small firms through to middle-market and microcap companies.
Room for more services
Customers with a credible need and budget for public relations and business visibility, so the relationship can grow after the deal.
Whole business or customer book
The buyer acquires either the whole company or its customer book, with existing services kept running for those clients.
What makes an opportunity stronger
Evidence customers stay
Retention, repeat purchases or recurring revenue that show the relationships last.
Runs without the owner
Manageable customer concentration and limited reliance on the departing owner.
Clean transfer
Clear ownership of the assets and the right to transfer contracts and data.
A realistic handover
A sensible transition plan and openness to a cash-plus-earnout structure.
Submit an opportunity
Think your business could fit AQ-0507?
- 1
Share an overview
Send a short, non-confidential summary using the form. Anonymous is fine at this stage.
- 2
Acquiry reviews fit
We compare it with the buyer's criteria and come back to you, usually with a few questions.
- 3
Agree what can be disclosed
If there is potential fit, we agree with you what can be shared, and with whom, before anything moves.
- 4
Detailed discussions
Deeper conversations progress under confidentiality arrangements put in place for that discussion.
What is helpful to include
- Your name, role, business email and company website
- What the business does and the services it offers
- Location, and the share of customers or revenue in the US
- Revenue and EBITDA, with currency, period and any adjustments
- Number of active paying customers, separate from subscribers or contacts
- Typical customer profile and annual spend
- Recurring revenue, retention or churn, and largest-customer concentration where available
- Whether the sale covers the company, a customer book or selected assets
- Asking price and openness to an earnout
- Your involvement, reason for considering a sale and preferred transition
- Any contract-transfer, consent or data-use restrictions
Leave out for now
- Customer lists or customer names
- Full financial statements or accounts
- Personal data about customers or subscribers
- Confidential contract terms
Reviewed by Acquiry, never sent to the buyer automatically.
FAQ
Before you send anything.
Does the business need to be a PR agency?
No. Adjacent businesses can be relevant where their customer base supports the strategy, for example marketing, SEO, web design or founder-visibility businesses that serve US owner-managers.
Is there an earnings requirement?
The core target is US$250,000–US$1.5 million EBITDA, with 2–3× that figure in cash at closing and a potential earnout on top. Other strong customer-base opportunities, including unprofitable businesses, are considered individually.
Will the buyer consider a customer book rather than the whole company?
Yes, subject to commercial fit and appropriate contractual and data-transfer arrangements.
Are subscriber lists enough?
Permissioned audiences can be considered, valued more conservatively. Active paying customer relationships with proven commercial value are more attractive.
Is an earnout certain?
No. Any additional consideration, performance measures and payment terms would be agreed for the individual transaction.
Do I need to send customer lists or full accounts?
No. Please leave customer lists, personal data and full financial documents out of the first enquiry. A written overview with broad figures is enough to assess potential fit.