For SaaS founders, from $500k to $50m ARR
Sell your SaaS business for what your recurring revenue is really worth.
Buyers pay for revenue that renews on its own. See how growth, retention and churn shape your ARR multiple, get your data room ready, and sell privately to strategic acquirers, private equity and growth funds.
On this page
Typical range: Most SaaS businesses sell for 3x to 12x ARR. Fast growth with net retention above 100% sits at the top.
SaaS valuation calculator
Your ARR, your growth and your retention set the price.
SaaS businesses are priced on annual recurring revenue. What moves the multiple is how fast that revenue grows, how much of it stays and expands each year, and how efficiently you earn it.
Typical value range
$15,000,000 – $21,000,000
5x to 7x your ARR of $3,000,000.
A typical market range, not an offer. Cohort data, sales efficiency and your product roadmap refine it. A short call with us turns this into a real number.
Why retention drives the multiple
Revenue that stays and grows is the revenue buyers pay most for.
Net revenue retention tells a buyer what your existing customers will be worth next year without a single new sale. Above 100%, your base grows on its own, and every point compounds into the price.
The chart shows how a typical ARR multiple moves as net retention improves, with growth held steady. Showing a clean cohort table is often worth more than any pitch deck.
Each step up in retention adds value because the buyer inherits expansion as well as renewals.
What buyers will ask for
Six files that make a SaaS deal move fast.
Have these ready and buyers can make a firm offer in weeks, not months. We help you build each one before anyone learns your company is for sale.
ARR bridge and cohorts
Month-by-month new, expansion, contraction and churned ARR, plus revenue retention by signing cohort. Buyers ask for this first.
Customer list and contracts
Top customers with contract value, renewal dates and terms, and whether each contract can pass to a new owner.
Billing reconciled to the P&L
Stripe, Chargebee or invoicing exports matched to recognised revenue and bank deposits for at least 24 months.
Unit economics
Customer acquisition cost, payback period, gross margin and the cost of support and hosting per customer.
Product and code
Architecture overview, third-party and open-source licences, security practices and who owns the IP.
Team and key people
Org chart, contracts, equity and option arrangements, and who holds the customer and technical knowledge.
Questions
Selling a SaaS business: the straight answers.
How much is my SaaS business worth?
Most SaaS businesses sell for between 3x and 12x annual recurring revenue. Fast growth, net revenue retention above 100% and high gross margins push you to the top of that range. Smaller, owner-run SaaS is often valued on profit instead, typically 4x to 8x seller discretionary earnings.
Is my SaaS valued on ARR or on profit?
Growing businesses with strong retention are usually priced on ARR, because buyers are paying for future revenue. Slower-growing, profitable businesses are usually priced on EBITDA or seller discretionary earnings. We show you both views and take you to market on the one that gets you the better price.
Who buys SaaS businesses?
Strategic software companies adding a product, private equity platforms building out a sector, growth funds and well-funded operators. Each pays for different things, so we match your profile to the buyers most likely to compete for it.
Do I have to stay on after the sale?
Often for a handover period, typically 3 to 12 months. Some buyers want founders to stay longer and pay part of the price as an earn-out. We help you agree terms that fit what you want to do next.
How long does a SaaS sale take?
Usually 4 to 8 months from first conversation to completion. Having your ARR bridge, cohorts and contracts ready at the start is the single biggest thing that shortens it.
Will my customers or team find out?
Not from us. Every buyer signs an NDA before they see your name, and we only approach buyers you approve. We agree with you when and how to tell your team.
What do you charge?
A success fee, paid only when the sale completes. A first conversation and a valuation chat cost nothing.
Private, under NDA
Find out what strategics and funds would pay for your ARR.
A free, confidential chat with an advisor who works on software deals every week. Vertical, horizontal, B2B, B2C, any market, any size. If it renews, bring it to us.