Mandate profile
Casino affiliate portfolio buyer profile
Buyer profile: a listed affiliate group acquiring casino and sports betting affiliate sites with durable organic traffic and strong operator relationships.
Single sites, multi-site portfolios and comparison brands are all in scope.
Mandate profile
Why listed groups keep buying affiliate portfolios.
- Reference
- AQ-0473
- Sector
- Media & gaming
- Region
- UK, Nordics, Canada, US states, ANZ
- Last reviewed
Casino and sports affiliates are among the most acquisitive corners of iGaming. Listed affiliate groups grow by buying sites with strong organic rankings and reliable revenue share, then running them on shared content, SEO and commercial teams. Each acquisition adds traffic, player accounts and operator deals the group can renegotiate at scale.
This profile covers comparison sites, review portals, sports tipping brands, streaming communities and paid-media operations in regulated markets: the UK, Nordics, Canada, US states and Australia and New Zealand. Portfolios built on revenue share, with a growing database of depositing players, sit at the core.
Buyers in this space value durability: diversified traffic, compliant content and operator agreements that keep paying long after the player first deposits. Earn-outs are standard, and founders who built the rankings often stay on through the earn-out period.
Acquisition criteria
What this buyer is looking for.
The buyer values traffic it can trust for years. Five factors shape the search.
Organic, durable traffic
Rankings that have held through recent core updates, built on genuinely useful content.
Regulated audiences
Players in licensed markets such as the UK, Ontario, US states, the Nordics or ANZ.
Operator deals
Revenue share, CPA and hybrid agreements with recognised, licensed operators.
Compliance-first content
Responsible-gambling messaging and advertising standards built into every page.
Transferable assets
Domains, content, tracking and player databases that move cleanly at close.
Close, but not an exact match? Tell us anyway.
Share an overview
Target financial profile
The numbers this buyer type works to.
Typical ranges for this profile. Businesses outside a range are still assessed on their overall strength.
- Revenue
- US$500K–US$15M a year
- Revenue mix
- Revenue share preferred over CPA
- Traffic
- Majority organic, diversified across pages
- Depositing players
- Growing new-depositor count
- Typical valuation basis
- Multiple of trailing 12-month net revenue
- Consideration
- Cash at close plus 12–24 month earn-out
Deal structure and terms
Upfront and earn-out
A cash payment at completion and an earn-out linked to revenue over 12 to 24 months.
Asset or share deal
Domain and content asset purchases are as common as share deals.
Operator agreements
Assignment of revenue-share contracts planned with each operator.
Handover
Founders typically support SEO and content through the earn-out.
What makes a relevant business
Traffic you own, earning from deals you control.
The strongest portfolios show income that compounds from players acquired years ago.
All of these are welcome
- Single site or portfolio
- Casino, sports, poker or bingo
- Rev share, CPA or hybrid
- Founder-run or team-run
- Any regulated market
Rev-share tail
A growing book of revenue share from long-life players.
Brand searches
Visitors who arrive by searching for the site by name.
Diversified operators
No single operator carrying the whole business.
Lean operations
Content and SEO run by a small team or a well-documented process.
Market drivers
What keeps demand strong in casino and sports affiliate portfolios.
Regulated market growth
New regulated US states and Canadian provinces open fresh traffic pools.
Consolidation
Listed groups are buying to scale content and commercial teams.
Search maturity
Sites with entrenched rankings are increasingly hard to replicate.
How it works
You decide what is shared, and when.
Nothing goes to any buyer automatically. Every step after the first happens only if there is potential fit and you are comfortable going further.
- 1
Share an overview
Send a short, non-confidential summary using the form. Anonymous is fine at this stage.
- 2
Acquiry reviews fit
We compare it with this profile and the buyers we work with, and tell you plainly whether there is a match, usually with a few questions.
- 3
Agree what can be disclosed
If there is potential fit, we agree with you what can be shared, and with whom, before anything moves.
- 4
Detailed discussions
Deeper conversations progress under confidentiality arrangements put in place for that discussion.
Submit an opportunity
Think your business could fit AQ-0473?
Tell us a little about it. A short, non-confidential overview is enough, and you can leave the company name out. We review every submission ourselves and reply directly.
AQ-0473 is a mandate profile, not a named buyer. We match your overview against the buyers we work with and tell you honestly whether there is a fit.
- Reviewed by Acquiry, never sent to any buyer automatically
- Anonymous overviews welcome
- Owners and advisers both welcome
FAQ
Before you send anything.
What does this mandate profile describe?
It sets out what a listed affiliate group looks for in an acquisition: the target profile, deal size, structure and regions shown above.
What is Acquiry’s role?
Acquiry works on the buy side. Profiles like this one set out the criteria acquirers in this segment use to assess targets.
Do you look at sites hit by updates?
Yes, if the fundamentals are strong.
Are sports betting affiliates in scope?
Yes. Sports tipping, odds comparison and betting news brands fit alongside casino affiliates.
Does a CPA-heavy portfolio fit?
It can. Revenue share is preferred, but strong CPA portfolios in growing markets are assessed on their merits.
Are paid-media affiliates considered?
Yes, where margins are stable and campaigns run within regulated-market rules.