LOW6 acquires Splash Games to bring real-money skill gaming to operators

LOW6 has acquired Splash Games, the UK skill gaming company co-founded by Joshua Sprey. LOW6 announced the deal on 9 October 2026, describing itself as a global creator of sports gamification and skill gaming platforms. It said the acquisition brings Splash Games' experience in competitive, real-money skill gaming into the business and speeds up the rollout of Rivalz, its B2B white-label skill gaming product, to operators and global brands.

A tournament team joins a B2B platform

Splash Games was founded in Brighton and built a consumer skill gaming platform where players entered cash tournaments across casual titles including Solitaire Splash, Bubble Splash and Word Splash. LOW6 points to that hands-on work, running player-versus-player tournaments, skill-based matchmaking and building games people come back to, as the experience that now goes straight into its B2B product.

The two businesses sit at opposite ends of the same chain. Splash Games learned the format by running it for players directly. LOW6 sells the format to operators that already have the players. Bringing the two together gives Rivalz a team that has already worked through how tournaments, prize pools and matchmaking behave with real money at stake.

How Rivalz works for an operator

LOW6 launched Rivalz in 2026, and says it is set to go live soon with multiple tier 1 operators in the USA. Operators run it in their own brand and interface through an API. LOW6 handles contest management, compliance tooling and the ongoing technical operation.

LOW6 lays out the model plainly. Players compete head-to-head in short, skill-based games, entry fees form a prize pool and the best performers win. For an operator, it is a new revenue stream next to the sportsbook and casino, with no house position and no liability on the outcome of individual contests. LOW6 adds that it speaks directly to a younger audience that plays for fun and competition first.

That last point explains why operators are listening. A peer-to-peer format earns from entry fees rather than from the house beating the player, so it brings in new players without adding the risk that comes with a casino game.

The founder now leads the commercial push

Joshua Sprey, CEO and co-founder of Splash Games, joins LOW6 as Head of Commercial – Skill Gaming. In that role he leads commercial growth for the skill gaming vertical, working with operators, sports rights holders and entertainment brands to bring PvP skill games to their audiences.

Splash Games joins a company with a track record of building products for big brands. LOW6’s newsroom lists the deal alongside SkyPicks, launched by DraftKings and Delta Air Lines and developed by LOW6, and bet365’s launch of Fantasy Sports.

What it signals for skill gaming M&A

LOW6 calls skill gaming one of the most exciting new verticals in iGaming. The deal shows one way platforms are building for it: buying the operating know-how of a consumer team and putting it behind a white-label product, so operators get a format that has already been run with real players. For founders of small skill gaming and tournament businesses, it shows that B2B platforms see their operating experience as something worth buying.