{
  "title": "Salesforce to Acquire Listen Labs: The AI CRM Buys the Voice of the Customer",
  "publisher": "Acquiry Deal Intelligence",
  "author": "Joash Boyton",
  "url": "https://www.acquiry.com/deal-intelligence/salesforce-to-acquire-listen-labs/",
  "published": "2026-10-03",
  "updated": "2026-10-03",
  "licence": "Free to reference with attribution to Acquiry Deal Intelligence and a link to the source URL.",
  "rows": [
    {
      "dataset": "key-figures",
      "id": "stat-total-funding",
      "label": "Total funding raised by Listen Labs before the deal",
      "value": "US$100M",
      "provenance": "disclosed",
      "note": "Including the January 2026 Series B led by Ribbit Capital, with Evantic, Sequoia Capital, Conviction and Pear VC.",
      "sources": "https://www.salesforce.com/news/press-releases/2026/09/29/salesforce-signs-definitive-agreement-to-acquire-listen-labs/ | https://listenlabs.ai/blog/listen-labs-is-joining-salesforce | https://listenlabs.ai/blog/announcing-listen-s-series-b",
      "permalink": "https://www.acquiry.com/deal-intelligence/salesforce-to-acquire-listen-labs/#stat-total-funding"
    },
    {
      "dataset": "key-figures",
      "id": "stat-interviews",
      "label": "People interviewed through Listen Labs’ AI research platform",
      "value": "1M+",
      "provenance": "disclosed",
      "note": "Stated by Listen Labs in its January 2026 Series B announcement.",
      "sources": "https://www.salesforce.com/news/press-releases/2026/09/29/salesforce-signs-definitive-agreement-to-acquire-listen-labs/ | https://listenlabs.ai/blog/listen-labs-is-joining-salesforce | https://listenlabs.ai/blog/announcing-listen-s-series-b",
      "permalink": "https://www.acquiry.com/deal-intelligence/salesforce-to-acquire-listen-labs/#stat-interviews"
    },
    {
      "dataset": "key-figures",
      "id": "stat-revenue-growth",
      "label": "Growth in Listen Labs’ annualised revenue in the nine months after launch",
      "value": "15×",
      "provenance": "disclosed",
      "note": "Stated by Listen Labs in its January 2026 Series B announcement.",
      "sources": "https://www.salesforce.com/news/press-releases/2026/09/29/salesforce-signs-definitive-agreement-to-acquire-listen-labs/ | https://listenlabs.ai/blog/listen-labs-is-joining-salesforce | https://listenlabs.ai/blog/announcing-listen-s-series-b",
      "permalink": "https://www.acquiry.com/deal-intelligence/salesforce-to-acquire-listen-labs/#stat-revenue-growth"
    },
    {
      "dataset": "key-figures",
      "id": "stat-close-window",
      "label": "Salesforce’s expected closing quarter",
      "value": "Q4 FY2027",
      "provenance": "disclosed",
      "note": "Salesforce’s fourth fiscal quarter runs from 1 November 2026 to 31 January 2027. Subject to customary closing conditions, including regulatory clearance.",
      "sources": "https://www.salesforce.com/news/press-releases/2026/09/29/salesforce-signs-definitive-agreement-to-acquire-listen-labs/ | https://listenlabs.ai/blog/listen-labs-is-joining-salesforce | https://listenlabs.ai/blog/announcing-listen-s-series-b",
      "permalink": "https://www.acquiry.com/deal-intelligence/salesforce-to-acquire-listen-labs/#stat-close-window"
    },
    {
      "dataset": "key-figures",
      "id": "stat-days-to-close",
      "label": "Days from announcement to the expected closing window",
      "value": "33–124 days",
      "provenance": "calculated",
      "note": "From the 29 September 2026 announcement to the start (1 November 2026) and end (31 January 2027) of Salesforce’s fiscal Q4 2027.",
      "sources": "https://www.salesforce.com/news/press-releases/2026/09/29/salesforce-signs-definitive-agreement-to-acquire-listen-labs/ | https://listenlabs.ai/blog/listen-labs-is-joining-salesforce | https://listenlabs.ai/blog/announcing-listen-s-series-b",
      "permalink": "https://www.acquiry.com/deal-intelligence/salesforce-to-acquire-listen-labs/#stat-days-to-close"
    },
    {
      "dataset": "key-facts",
      "id": "fact-1",
      "label": "Agreement",
      "value": "Definitive agreement, signed",
      "provenance": "disclosed",
      "note": "Announced by Salesforce on 29 September 2026.",
      "sources": "https://www.salesforce.com/news/press-releases/2026/09/29/salesforce-signs-definitive-agreement-to-acquire-listen-labs/ | https://listenlabs.ai/blog/listen-labs-is-joining-salesforce | https://listenlabs.ai/blog/announcing-listen-s-series-b",
      "permalink": "https://www.acquiry.com/deal-intelligence/salesforce-to-acquire-listen-labs/"
    },
    {
      "dataset": "key-facts",
      "id": "fact-2",
      "label": "Expected close",
      "value": "Q4 of Salesforce FY2027",
      "provenance": "disclosed",
      "note": "Subject to customary closing conditions, including regulatory clearance. Salesforce's fiscal 2027 ends 31 January 2027.",
      "sources": "https://www.salesforce.com/news/press-releases/2026/09/29/salesforce-signs-definitive-agreement-to-acquire-listen-labs/ | https://listenlabs.ai/blog/listen-labs-is-joining-salesforce | https://listenlabs.ai/blog/announcing-listen-s-series-b",
      "permalink": "https://www.acquiry.com/deal-intelligence/salesforce-to-acquire-listen-labs/"
    },
    {
      "dataset": "key-facts",
      "id": "fact-3",
      "label": "Consideration",
      "value": "Not disclosed",
      "provenance": "undisclosed",
      "note": "Neither party published a price or payment form.",
      "sources": "https://www.salesforce.com/news/press-releases/2026/09/29/salesforce-signs-definitive-agreement-to-acquire-listen-labs/ | https://listenlabs.ai/blog/listen-labs-is-joining-salesforce | https://listenlabs.ai/blog/announcing-listen-s-series-b",
      "permalink": "https://www.acquiry.com/deal-intelligence/salesforce-to-acquire-listen-labs/"
    },
    {
      "dataset": "key-facts",
      "id": "fact-4",
      "label": "Target funding",
      "value": "US$100M total",
      "provenance": "disclosed",
      "note": "Series B led by Ribbit Capital, with Evantic, Sequoia Capital, Conviction and Pear VC.",
      "sources": "https://www.salesforce.com/news/press-releases/2026/09/29/salesforce-signs-definitive-agreement-to-acquire-listen-labs/ | https://listenlabs.ai/blog/listen-labs-is-joining-salesforce | https://listenlabs.ai/blog/announcing-listen-s-series-b",
      "permalink": "https://www.acquiry.com/deal-intelligence/salesforce-to-acquire-listen-labs/"
    },
    {
      "dataset": "key-facts",
      "id": "fact-5",
      "label": "Operating scale",
      "value": "1M+ people interviewed",
      "provenance": "disclosed",
      "note": "With annualised revenue up 15× in the nine months after launch, per the January 2026 Series B post.",
      "sources": "https://www.salesforce.com/news/press-releases/2026/09/29/salesforce-signs-definitive-agreement-to-acquire-listen-labs/ | https://listenlabs.ai/blog/listen-labs-is-joining-salesforce | https://listenlabs.ai/blog/announcing-listen-s-series-b",
      "permalink": "https://www.acquiry.com/deal-intelligence/salesforce-to-acquire-listen-labs/"
    },
    {
      "dataset": "key-facts",
      "id": "fact-6",
      "label": "Leadership",
      "value": "Founders stay",
      "provenance": "disclosed",
      "note": "Alfred Wahlforss stays CEO and co-founder Florian stays CTO, inside Salesforce AI Labs.",
      "sources": "https://www.salesforce.com/news/press-releases/2026/09/29/salesforce-signs-definitive-agreement-to-acquire-listen-labs/ | https://listenlabs.ai/blog/listen-labs-is-joining-salesforce | https://listenlabs.ai/blog/announcing-listen-s-series-b",
      "permalink": "https://www.acquiry.com/deal-intelligence/salesforce-to-acquire-listen-labs/"
    }
  ],
  "sources": [
    {
      "id": "s1",
      "title": "Salesforce Signs Definitive Agreement to Acquire Listen Labs",
      "href": "https://www.salesforce.com/news/press-releases/2026/09/29/salesforce-signs-definitive-agreement-to-acquire-listen-labs/",
      "publisher": "Salesforce",
      "date": "29 September 2026",
      "isoDate": "2026-09-29",
      "kind": "Press release"
    },
    {
      "id": "s2",
      "title": "Listen Labs is joining Salesforce",
      "href": "https://listenlabs.ai/blog/listen-labs-is-joining-salesforce",
      "publisher": "Listen Labs",
      "date": "29 September 2026",
      "isoDate": "2026-09-29",
      "kind": "Company announcement"
    },
    {
      "id": "s3",
      "title": "Announcing Listen's Series B",
      "href": "https://listenlabs.ai/blog/announcing-listen-s-series-b",
      "publisher": "Listen Labs",
      "date": "14 January 2026",
      "isoDate": "2026-01-14",
      "kind": "Company announcement"
    },
    {
      "id": "s4",
      "title": "Listen Labs: Trusted AI Research for Leading Brands",
      "href": "https://listenlabs.ai/",
      "publisher": "Listen Labs",
      "date": "Retrieved 3 October 2026",
      "isoDate": "2026-10-03",
      "kind": "Company website"
    },
    {
      "id": "s5",
      "title": "Listen Labs blog: product and company posts",
      "href": "https://listenlabs.ai/blog",
      "publisher": "Listen Labs",
      "date": "Retrieved 3 October 2026",
      "isoDate": "2026-10-03",
      "kind": "Company website"
    },
    {
      "id": "s6",
      "title": "Salesforce Newsroom: Salesforce Unveils AIforce",
      "href": "https://www.salesforce.com/news/",
      "publisher": "Salesforce",
      "date": "15 September 2026",
      "isoDate": "2026-09-15",
      "kind": "Company newsroom"
    }
  ]
}